Entering it's fifth season as the lead automotive partner of NYFW, Lexus desired to make an impact on social during the highly saturated NYFW #SS18 season.
Driven by a desire to yield exceptional results, I strategically managed influencer and celebrity content partnerships for the #HowFashionTravels initiative for Lexus, leading development of Lexus USA's NYFW influencer strategy and executing 23 NYFW influencer and celebrity partnerships from start to finish including outreach, negotiation, contracts, creative briefing and message training and full execution of scopes of work.
Capacities
Full-scale celebrity and influencer partnership management
Daily social monitoring & reporting Strategic insights
Campaign Highlights
52 million potential social
impressions earned
462 posts shared across
Instagram and Twitter using
#HowFashionTravels
196 social posts shared by dedicated fleet partners throughout NYFW
Content
This season's #HowFashionTravels initiative yeilded some of it's most engaging content yet
with 23 partnerships with top-tier talent such as Winnie Harlow, Rocky Barnes, Shea Marie of Peace
Loves Shea, Alexandra Pereira of Lovely Pepa, Camila Coutinho , Cara Santana,
Leonie Hanne of Ohh Couture and more.
Click through the gallery below to see a few examples of the social campaign in action.
